Few places in the world pulse with energy quite like Times Square. Nicknamed “The Crossroads of the World,” this iconic district in Midtown Manhattan is a vibrant mix of dazzling lights, world-class entertainment, and around-the-clock action. If you’re planning to visit Times Square NYC in 2025, this comprehensive guide will help you discover the best Times Square attractions, tours, restaurants, entertainment, and insider travel tips—all tailored for first-time and seasoned visitors alike.
Must-See Times Square Attractions
Whether you’re here for a few hours or several days, there are must-see Times Square attractions that you shouldn’t miss:
- One Times Square: Home to the New Year’s Eve Times Square ball drop, this building is one of the most iconic landmarks in NYC.
- TKTS Booth: Located beneath the red steps, it offers same-day discount Broadway tickets—a must for theater lovers.
- Madame Tussauds New York: Snap a selfie with lifelike wax figures of celebrities and historical icons.
- Ripley’s Believe It or Not!: A bizarre and fascinating museum of oddities, perfect for curious minds of all ages.
NYC Times Square Tours: The Best Ways to Explore
Guided NYC Times Square tours offer unique perspectives on the area’s history and landmarks. Choose from:
- Times Square Walking Tour: Ideal for first-time visitors, this guided walk uncovers the hidden stories behind the district’s transformation.
- Broadway Behind-the-Scenes Tour: Go backstage to learn how Broadway magic is made.
- Foodie Tours: Taste your way through Times Square restaurants with a guided culinary adventure.
Times Square Entertainment & Broadway Shows
No visit is complete without experiencing Broadway shows in Times Square. From blockbuster musicals like Hamilton and The Lion King to cutting-edge productions, there’s a show for every taste. Many theaters cluster around 42nd Street and offer matinee and evening performances. Check for current Times Square events to catch limited-run performances, celebrity appearances, or seasonal shows.
Things to Do in Times Square (Beyond the Obvious)
While iconic photo ops and shopping are a given, here are more things to do in Times Square:
- People-Watching: Grab a seat on the red steps and watch the diverse crowd of tourists, performers, and locals flow through the square.
- Visit Gulliver’s Gate: A fascinating miniature world featuring global landmarks in stunning detail.
- Try VR Experiences: Immersive gaming centers and interactive attractions offer digital thrills for tech fans.
Times Square Photo Spots & Instagram-Worthy Moments
Looking for the best Times Square photo spots? Don’t miss:
- The Red Steps: The elevated platform above TKTS offers the best panoramic shot.
- Famous Times Square Billboards: Capture the electric glow of the world’s most famous advertising space, especially after sunset.
- Costumed Characters: From Elmo to Spider-Man, quirky street performers are always ready to pose—just remember, tipping is expected.
Nightlife in Times Square
Times Square nightlife ranges from casual rooftop bars to pulsing dance clubs:
- The Rum House: A classic piano bar tucked inside the Hotel Edison—perfect for cocktails and live jazz.
- Bar 54 at the Hyatt: One of the highest rooftop bars in NYC, offering sweeping views of the skyline.
- Dave & Buster’s: A fun stop for drinks, food, and arcade games with friends or family.
Nightlife in Times Square keeps the city’s heart beating well past midnight, making it ideal for night owls and party-goers.
Times Square Restaurants for Every Craving
From gourmet dining to quick bites, Times Square restaurants cater to all tastes:
- Carmine’s: A family-style Italian favorite, known for its massive portions.
- Junior’s Cheesecake: Legendary for a reason—don’t miss the original New York cheesecake.
- Los Tacos No. 1: Authentic and flavorful street tacos hidden inside a food hall.
- Joe’s Pizza: An NYC classic offering a slice of heaven on the go.
Pro tip: Make reservations ahead for popular restaurants, especially during peak hours.
Times Square Shopping: Where to Spend and Splurge
Times Square shopping is as vibrant as the lights:
- M&M’s World: A three-story candy paradise with personalized souvenirs.
- H&M and Levi’s Flagships: Massive stores with exclusive merchandise.
- Disney Store & Line Friends: Must-visits if you’re traveling with kids or love themed collectibles.
Whether you’re hunting for branded gear or quirky NYC souvenirs, there’s no shortage of options.
Times Square Events You Don’t Want to Miss
Major Times Square events include:
- New Year’s Eve Ball Drop: Over a million people gather to watch the illuminated ball descend as the clock strikes midnight.
- Broadway Week: Score 2-for-1 tickets to top shows.
- Summer Solstice Yoga: Join hundreds in a mass yoga session right in the square.
Check the Times Square Alliance’s calendar to stay up to date on what’s happening during your visit.
Best Times Square Hotels
Staying in the heart of the action offers convenience and excitement. Some of the best Times Square hotels include:
- The Knickerbocker: A historic luxury hotel with a rooftop bar overlooking the square.
- Marriott Marquis: Features rooms with sweeping views and a revolving rooftop restaurant.
- CitizenM Times Square: A sleek, tech-savvy boutique hotel perfect for modern travelers.
Book early for the best deals, especially around holidays and major events.
Times Square at Night: A World Transformed
If you think Times Square is impressive during the day, wait until nightfall. Times Square at night is a sensory overload of flashing billboards, buzzing street performers, and the glow of Broadway marquees. It’s also one of the safest areas in NYC at night, thanks to a strong police presence and round-the-clock activity.
Times Square for First-Time Visitors: Insider Travel Tips
- Arrive Early: Crowds peak between noon and 8 PM. Mornings are quieter for sightseeing.
- Use Public Transit: The Times Sq–42nd Street subway station is a major hub.
- Wear Comfy Shoes: You’ll be walking—a lot.
- Mind the Street Performers: Tipping is customary if you take photos.
- Stay Aware: Like any urban area, stay alert and keep valuables secure.
Street Performers in Times Square
From musicians and dancers to costumed characters, street performers in Times Square are part of the experience. They’re often lively, talented, and love engaging with visitors. Just be aware: once you pose for a photo or video, a tip is expected—usually $1–$5.
Times Square Travel Tips for Families, Couples, and Solo Travelers
- Families: Plan indoor attractions like Madame Tussauds or a matinee Broadway show.
- Couples: Book dinner and drinks at a rooftop restaurant followed by a late show.
- Solo Travelers: Join a guided tour to meet others and gain insights safely.
Best Time to Visit Times Square
The best time to visit Times Square depends on your travel goals:
- Spring & Fall: Ideal weather and smaller crowds.
- Summer: Lively atmosphere, free concerts, and events—but it gets hot.
- Winter: Magical lights and holiday cheer, culminating in the iconic New Year’s Eve celebration.
Icons of Times Square
Times Square is more than a location—it’s a symbol of NYC’s energy. From the spinning globe atop the One Times Square tower to the 24-hour streaming of breaking news, this place defines what it means to be in the city that never sleeps. These NYC iconic landmarks are world-famous for a reason.
Whether you’re visiting for the first time or returning to relive the magic, Times Square offers an unforgettable experience. From Times Square attractions and nightlife to historic icons and unbeatable photo ops, this guide is your passport to one of America’s most dazzling destinations.